Home » Pavlok Net Worth: A Shocking Journey from Shark Tank to Success

Pavlok Net Worth: A Shocking Journey from Shark Tank to Success

by Mahmood Rehan
Net Worth$2 million
Founding Date2014
Country United States
CategoryTech Company
FounderManeesh Sethi

Pavlok, the American tech company known for its smart wristwatches that use mild shocks to help users break bad habits, has been on a rollercoaster ride since its inception. With a unique approach to behavior modification, Pavlok gained notoriety after appearing on Shark Tank, sparking both interest and controversy. In this article, we’ll delve into the fascinating journey of Pavlok, its founder Maneesh Sethi, its innovative products, and, most importantly, its net worth as of May 2023.

About the Company

Pavlok, founded in 2014 by Maneesh Sethi, is an American tech company that specializes in smart wristwatches designed to help users overcome harmful habits through aversion therapy. The company’s name is a nod to the renowned classical conditioning psychologist Ivan Pavlov, whose theories inspired the core concept of Pavlok’s products.

Pavlok Founder

Maneesh Sethi, a Miami native with a passion for programming and business ventures, conceived the idea behind Pavlok. Sethi’s struggle with attention deficit disorder (ADD) led him to create a wristwatch that could shock him out of unproductive habits, such as excessive social media use. His innovative approach to behavior change laid the foundation for Pavlok’s journey.

Products by Pavlok

Pavlok watch
Photo by David L. Ryan/The Boston Globe via Getty Images

Pavlok offers a range of products designed to break bad habits and improve users’ lives:

  • Shock Clock: This smart alarm clock wristwatch gently wakes users with chimes and vibrations, but it can also deliver mild shocks if needed. It encourages users to engage in specific activities, such as jumping jacks or solving equations, to promote a more productive morning routine.
  • Pavlok 2: The second-generation Pavlok device utilizes Sensory Neural Automatic Process (SNAP) technology to tackle habits like smoking and nail-biting. It boasts real-time feedback, activity and sleep tracking, hand detection, and Bluetooth connectivity with various apps.
  • Pavlok 3: The third-generation Pavlok introduces water resistance, allowing users to submerge the device underwater. It also features programmable physical buttons and offers a choice between sports and deluxe wristbands.

Shark Tank Appearance

Pavlok’s moment in the spotlight came when founder Maneesh Sethi pitched the company on the popular TV show, Shark Tank. Seeking a $500,000 investment for 3.14% equity, Sethi valued his company at $16 million. However, the Sharks were less than impressed. They questioned the product’s efficacy, and Mark Cuban even accused Sethi of being a con artist.

After a tense exchange, Kevin O’Leary offered a loan deal, which Sethi declined, emphasizing his desire for an investor focused on helping customers. Ultimately, Sethi left the show without securing a deal, but this marked a turning point in Pavlok’s journey.

Shark Tank Aftermath

While the Shark Tank appearance did not result in a deal, it did provide Pavlok with valuable exposure. Sales initially increased, with numerous orders pouring in. However, the company faced challenges, including customer complaints about product quality and delivery issues.

Despite these setbacks, Pavlok remained resilient. It shifted its focus to develop a new wristband and reevaluated its approach. In fact, the company applied for another opportunity to appear on Shark Tank, determined to make a stronger case for its innovative products.

Net Worth

As of May 2023, Pavlok’s net worth is estimated at $2 million. The company’s journey began with an IndieGoGo campaign that raised $283,827 in 2014, kickstarting its growth. Despite the setbacks and initial skepticism from investors on Shark Tank, Pavlok has managed to secure funding, with $200,000 raised in multiple rounds.

The company’s founder, Maneesh Sethi, remained committed to his vision, and with the support of investors like Incwell and his brother Ramit Sethi, Pavlok expanded its product offerings. By 2021, Pavlok had sold over 100,000 units, and its annual revenue reached $371,000 in 2022, with a projected profit of $400,000 for 2023.


Pavlok’s journey from a novel idea to a company with a $2 million net worth has been marked by challenges, controversy, and determination. Despite the initial setbacks on Shark Tank, Maneesh Sethi and his team have continued to refine their products and secure funding. As they venture into new territories and address customer concerns, Pavlok’s future holds promise in helping individuals break their bad habits and lead healthier lives.


Was Pavlok successful?

Pavlok garnered substantial attention after appearing on Shark Tank, drawing millions of views for the episode due to its unique concept of a wristwatch that delivers mild shocks to help users break bad habits. However, despite the exposure and a reported net worth of $2 million, its annual sales revenue of $19,000 raises questions about its commercial success and market adoption.

What happened to Pavlok now?

As of the latest available information, Pavlok is still in business and actively selling its products. While the high valuation that founder Maneesh Sethi initially placed on the company during the Shark Tank episode may not have been achieved, Pavlok continues to offer its unique wristwatch products. Customers can purchase Pavlok’s products through their official website and on platforms like Amazon. Despite the challenges and controversies, Pavlok has persisted in the market and remains available to those seeking its innovative approach to breaking bad habits.

Who owns Pavlok?

Pavlok is owned by its founder, Maneesh Sethi. Maneesh Sethi established the company in 2014 and has been instrumental in its development and growth. He conceived the idea for Pavlok as a solution to break bad habits using aversion therapy, and he has played a key role in the company’s journey since its inception.

Why did Pavlok reject Kevin?

Maneesh Sethi, the founder of Pavlok, rejected Kevin O’Leary’s offer on Shark Tank because it was structured as a loan with a 7% interest rate, to be repaid over two years. Sethi was seeking an investor who shared his vision of helping customers break bad habits rather than focusing solely on profit. This misalignment of priorities led him to decline O’Leary’s offer and pursue other avenues for Pavlok’s growth.

Who is the CEO of Pavlok bracelet?

Maneesh Sethi is the CEO and founder of Pavlok.

Featured Image Credits: Michael Desmond/Getty Images

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